Archiv: Dezember 2005
Also, wir kannten den zwar schon, aber er ist wirklich großartig. (Und wir distanzieren uns von allen anderen Blondinenwitzen.)
Tim Berners-Lee, Mitschöpfer des WWW, bloggt.
[TheEdge et al.]
In einem Gespräch vor 100 Jahren oder so, als man noch einfach so mit his TBLness sprechen konnte, meinte er:
Schreiben Sie: Ich freue mich, dass es funktioniert.
Edit: Herrgottsack, spät, ja, aber wir kommen nur noch an Weihnachten zum Abarbeiten aller Feeds.
Tags: tim berners-lee
Am 23. und 24. Januar, also bald, ist wieder Digital Lifestyle Day.
Wir haben das Programm gesehen (und zum Teil beeinflussen dürfen), es wird gut. Neben jenen höherenSprechern, wie wir verehren (Sloterdijk, Gillmor, Dyson, Petersen, Engeström, Mayer, ...) hat auch bereits eine ganze Reihe sehr angenehmer Zuhörer zugesagt.
Wer gerne teilnehmen möchte, Kommentiere hier oder maile an jw ätt jonet punkt org.
newspapers have a choice: Either totally upend newsroom culture and get people to face the strategic imperative of gathering and sharing news in new ways across all platforms … or move most of the staff to online — where the audience is now and revenue growth, if not equivalent revenue, will be — and leave the dinosaurs behind.
Edit: Auch sehr hübsch:
The people in the Post print newsroom acted as if the online newsroom were their enemy. No. Reality is.
New things continue to be developed, but more and more of the work seems to involve growing pains like scalability, oversized communities and integration of "normal people" as we cross the chasm. Also, the new consumer Internet bubble is attracting attention from non-participant investors. This is an important part of making blogs a truly ubiquitous phenomenon, but it definitely feels more and more like real work.
* Wir schaffen es zum 22. Mal wieder nicht.
In der Redaktion von NYTimes.com, im Nirvana des Online-Journalismus also, hängt auf der Toilette folgendes Schild:
Bitte lassen Sie Ihre Zeitungen nicht auf dem Boden liegen.
Wir meditieren seit Tagen, ob hier nicht eine tiefe Wahrheit über die Zukunft der Medien verborgen ist. Stay tuned.
Some usually well informed sources say that del.icio.us will be sold today (US time).
Some other - unreliable - sources say: to Yahoo!
[This is not journalism. Just an oracle. Please ignore.]
Ok, another one. Raw quotes. Very, very raw.
We truly believe that the internet means putting the control in the hand of the users. They want to be part of the conversation.
Started creating polls. Then we launched blogs. This is a way for our editors to talk in a different voice.
We have responsilble, seasoned people.
We now have 10 blogs, launch 2 more in the next month.
We are now hosting blogs. B-School community on our site. Hosting over a thousand blogs.
We do have community leaders to be sure of the quality of the blogs.
Dynamic reader surveys: Best of the new web
Reader Service: Help Desks - the users are creating the tips themselves
Reader reviews: We began with books, tech gear, cars. Now embed reader comments in every story. The response has been absolutely amazing. We go through these comments before they are published. Fabulous: They are contributing real knowledge to our site. It has actually changed the way we do our storiers
Some more nonlinear notes. Don't take them too seriously, check out the webcast.
[Still the feeling that the US is not at the mobile edge. But great GPS talk about backpacker.com]
Lynne Johnson, GM vibe.com, spin.com
Since 2 years mobile initiative.
MMS/SMS with weekly music reviews, maybe an mp3, ringtone, store on vibe, ringtones related to the sections of the magazine, give away tickets, voting.
60.000 users subscription base, only marketing on website, developing java apps.
Who wants a magazine on their phone? Not too many, they want to communicate and network, we add features like commenting, rating, blogging, photo sharing, dating.
[You have to be a horizon and cingular user to get the services. Funny.]
Olivier Griot, Hearst Magazines
Reasons to go mobile as a mag: All our users have a mobile, advertisers are very interested in campaign packages.
We have a trusted brand to educate the consumer. There is a large education component to educate readers.
Most of the stuff out there is really cool techie stuff made by really cool techie guys. We know better what audience wants.
We have a magazine, we have a website, we have a mobile site.
Users are used to pay for mobile content.
Drive subscriptions to textclub / cosmogirl: Send an SMS - is the guy in the mag warm, hot or on fire?
Jonathan Dorn, Editor-in-Chief of Backpacker, "the world's first GPS enabled magazine"
A year ago a Seattle reader - favourite camping spot was a 5 hr drive - was interviewed by Backpacker marketd researcher asked him 365 questions. His wish: Dude, just give me more hikes every month in my area! Uniform response in the rest of the readership. (320.000 subscribers)
How do we turn a national mag in a local mag. idea: Regional editions of the mag with maps close to the cities. And some GPS information on it.
Editors put out a call for GPS volunteers to collect the information. Readers sending in GPS data, editors turned them into local maps. Top tech savvy target group and also top in beer consumption. ;-)
Online reader panel to test new ideas said: Dude! Make it all downloadable!
Finally magazine guys figured out something they could do online.
backpacker.com/hikes (we call it mapster)
All the hikes on the site downloadable to gps unit or cell phone. (GPS enabled cell phones.)
Camera phone: Take photos, GPS info stored with them.
Additional use: Rescuers come to find your buddy if Grizzly Bear was faster than him.
Talking about wallpapers, ringtones, shortcodes, 80 percent of the crowd wrote a text message already, and the wallpaper download is billed to your phone bill.
Sounds like a european talk two or three years ago. At least in this area we seem to be ahead of the game. ;-)
Again, some (completely confusing or even totally wrong and much too short) quotes:
Michael Smith, VP and GM forbes.com: Our headlines are indeed offered to the engines in the same way that the site shows them (about SEO).
Bob: There is a lot of speed dating through search.
Lauren Wiener, Meredith Interactive: 1/3 to 1/2 of the traffic comes through search.
Lauren: Our PIs coming from search are not necessarily less. Some of those people are viewing 8, 10, 14 pages.
Lauren: Offer very targeted e-mail-newsletters to get them to sign up as a relationship builder.
Michael: Forbes.com has 15 Million unique users a month.
Bob: Each of 15 brands has partnerships with Yahoo, etc. We make money of the search and then money of the rest of the clickstream.
Michael: We are in the display advertising business.
Jeff: Is google an issue for us or mannah from heaven?
Bob: We are thinking about choice and voice.
Michael: We have great success winning TV ad dollars. [by producing video feeds]
Michael: The video group is part of our editorial staff.
Jeff: The first step is not blogging. The first step is to listen. Link out and get links back.
Jeff: Print has to get out of it's print mentality. Our business is about relationships.
Jeff: The temptation is to edit blogs as you edit and article. That takes the life out of it.
Some (maybe completely confusing or even totally wrong) notes on Katharine Sayre's talk at Magazine 24/7.
Consumers are shifting their time to the internet.
Tremendous growth in media usage comes though internet.
Four main behaviours of users:
1 trading up / trading down (live ppv events / free versus paid)
2 unbundling (search, cherry pick)
3. customization (re-aggregating)
4. creating / sharing (blogs, ...)
They go much more often to newspaper sites that are updatetd frequently than to mag sites
Advertisers are shifting their ad dollars, traditional media have been flat. Yahoo, Google, AOL, MSN, represent 65% of this growth.
Successful strategies online: Forbes, BetterHomes
Theknot.com versus Brides / Modern Bride Mag online: 1.2 Mio visitors versus 457K visitors
Consumer have no patience. If they go online, they want to find immediately what they want.
Two opportunity areas: online search, mobile content
Google's motto: The algorithm will always triumph.
Magazine Strategies: deep, rich content, editorial point of view, expert source of information, forming community of interest, relationships with advertisers in specialized categories
Embracing new digital attributes, using contextual ads on websites, offering searchable content, utilizing mobile-related services
Examples bhg.com, mvibe, ellegirl (taking pictures of calendar), epicurious (recipe on mobile device), maxim (mobile wallpapers)
Trend in charging for archive? Idea: Creating a personal archive.
My Job is to terrify you. I should have come with a big google logo.
What is a publication? A conversation between Authors, Marketers, Audience.
A Publication is not defined by the medium in which it is delivered
Now I think we have traction in the online business. [...] We have a content driven model now.
Mid 90s: We all thought it was about Bill Gates controlling the internet or not. Today: Who cares about the window.
Myspace: Murdoch got a deal. Wow.
Yahoo News has 11 employees. Craig's List has 18.
(Ist that correct?)
Search is the enginge of attention. It is the weather. You can pretend that it doesn't exist, but your head gets wet because it's raining.
I dont think that our new media attempts were really new.
People come to your thin because other people point to your thing.
With search people find content independet of the site.
Search is an intent enginge, not content.
You wanna be as found as you possibly can.
Magazine are perfect for a search driven world.
(Deep content in archives, etc.)
We have not really believed in our content.
Am I saying that print is dead? No. There are some uses of print that are much better done online. Local papers? Sorry, guys!
Make Magazine: Idea: Popular Mechanics with Martha Stewart thrown in.
Advice: Train your best people to be web native. (I don't know what to do with the people who run your online division.)
Online Media is Performance Art.
If you have the means, invest in new properties that are springing up.
Magazines are not dead, they are going into a great new phase.
Stocks: I own Time Warner stock (drat the luck) as well as Viacom and Sirius. I also own Amazon, Microsoft, and Intel.
Religion: Since I write about religion occasionally, you should know that I was raised Presbyterian (and my sister is a Presbyterian pastor) but I left the church a few times. I now go to a Congregational church (independent, not affiliated with the UCC). On religion, you could call me liberal (the people at my last church certainly did).
Jeff Jarvis in seiner lesenswerten Disclosures-Rubrik.
Jeff Jarvis über seinen Besuch beim Guardian:
I’ll just say that they had me in — as a few other media companies and organizations have done lately — as the scary guy: Blogboy does his bugga-bugga about the distributed, post-scarcity, small-is-the-new-big, paperless, unplatform era of citizen control of media. I apparently have found my proper role in life: frightening people.
...wir sind aus prima Gründen doch nicht chez Les Blogs. Schad.