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Kathy Rebello, Executive Editor, BusinessWeek Online

Ok, another one. Raw quotes. Very, very raw.

We truly believe that the internet means putting the control in the hand of the users. They want to be part of the conversation.

Started creating polls. Then we launched blogs. This is a way for our editors to talk in a different voice.

We have responsilble, seasoned people.

We now have 10 blogs, launch 2 more in the next month.

We are now hosting blogs. B-School community on our site. Hosting over a thousand blogs.

We do have community leaders to be sure of the quality of the blogs.

Dynamic reader surveys: Best of the new web

Reader Service: Help Desks - the users are creating the tips themselves

Reader reviews: We began with books, tech gear, cars. Now embed reader comments in every story. The response has been absolutely amazing. We go through these comments before they are published. Fabulous: They are contributing real knowledge to our site. It has actually changed the way we do our storiers

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08.12.2005, 20:38

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