Rubrik: selbrmedia
How mobiles changed the face of news
The use of mobile phone footage on stories like the London bombings has changed the way broadcasters can report news.The BBC has been looking back at how user generated content has become part of everyday news throughout 2005.Sehenswerter BBC-Filmbeitrag.
[Notebook]
Tags: mobile handy news nachrichten bbc citizenjournalism
15.01.2006, 13:57, 0 TrackBacks
Kathy Rebello, Executive Editor, BusinessWeek Online
Ok, another one. Raw quotes. Very, very raw.
We truly believe that the internet means putting the control in the hand of the users. They want to be part of the conversation.
Started creating polls. Then we launched blogs. This is a way for our editors to talk in a different voice.
We have responsilble, seasoned people.
We now have 10 blogs, launch 2 more in the next month.
We are now hosting blogs. B-School community on our site. Hosting over a thousand blogs.
We do have community leaders to be sure of the quality of the blogs.
Dynamic reader surveys: Best of the new web
Reader Service: Help Desks - the users are creating the tips themselves
Reader reviews: We began with books, tech gear, cars. Now embed reader comments in every story. The response has been absolutely amazing. We go through these comments before they are published. Fabulous: They are contributing real knowledge to our site. It has actually changed the way we do our storiers
Tags: weblogs socialsoftware blogs magazine247 businessweek
08.12.2005, 20:38, 0 TrackBacks
Steven Levys Panel at Magazine 24/7 about Magazines going wireless
Some more nonlinear notes. Don't take them too seriously, check out the webcast.
[Still the feeling that the US is not at the mobile edge. But great GPS talk about backpacker.com]
Lynne Johnson, GM vibe.com, spin.com
Since 2 years mobile initiative.
MMS/SMS with weekly music reviews, maybe an mp3, ringtone, store on vibe, ringtones related to the sections of the magazine, give away tickets, voting.
60.000 users subscription base, only marketing on website, developing java apps.
Who wants a magazine on their phone? Not too many, they want to communicate and network, we add features like commenting, rating, blogging, photo sharing, dating.
[You have to be a horizon and cingular user to get the services. Funny.]
Olivier Griot, Hearst Magazines
Reasons to go mobile as a mag: All our users have a mobile, advertisers are very interested in campaign packages.
We have a trusted brand to educate the consumer. There is a large education component to educate readers.
Most of the stuff out there is really cool techie stuff made by really cool techie guys. We know better what audience wants.
We have a magazine, we have a website, we have a mobile site.
Users are used to pay for mobile content.
Drive subscriptions to textclub / cosmogirl: Send an SMS - is the guy in the mag warm, hot or on fire?
Jonathan Dorn, Editor-in-Chief of Backpacker, "the world's first GPS enabled magazine"
A year ago a Seattle reader - favourite camping spot was a 5 hr drive - was interviewed by Backpacker marketd researcher asked him 365 questions. His wish: Dude, just give me more hikes every month in my area! Uniform response in the rest of the readership. (320.000 subscribers)
How do we turn a national mag in a local mag. idea: Regional editions of the mag with maps close to the cities. And some GPS information on it.
Editors put out a call for GPS volunteers to collect the information. Readers sending in GPS data, editors turned them into local maps. Top tech savvy target group and also top in beer consumption. ;-)
Online reader panel to test new ideas said: Dude! Make it all downloadable!
Finally magazine guys figured out something they could do online.
backpacker.com/hikes (we call it mapster)
All the hikes on the site downloadable to gps unit or cell phone. (GPS enabled cell phones.)
Camera phone: Take photos, GPS info stored with them.
Additional use: Rescuers come to find your buddy if Grizzly Bear was faster than him.
Tags: socialsoftware magazine247 mobile gps
08.12.2005, 18:10, 2 Kommentare, 0 TrackBacks
Nihal Mehta, founder and President of IPSH (Instant Power Single Handed) at Magazine 24/7
Talking about wallpapers, ringtones, shortcodes, 80 percent of the crowd wrote a text message already, and the wallpaper download is billed to your phone bill.
Sounds like a european talk two or three years ago. At least in this area we seem to be ahead of the game. ;-)
Tags: socialsoftware magazine247 mobile ipsh
08.12.2005, 17:47, 0 TrackBacks
Panel with Jeff Jarvis at Magazine 24/7
Again, some (completely confusing or even totally wrong and much too short) quotes:
Michael Smith, VP and GM forbes.com: Our headlines are indeed offered to the engines in the same way that the site shows them (about SEO).
Bob: There is a lot of speed dating through search.
Lauren Wiener, Meredith Interactive: 1/3 to 1/2 of the traffic comes through search.
Lauren: Our PIs coming from search are not necessarily less. Some of those people are viewing 8, 10, 14 pages.
Lauren: Offer very targeted e-mail-newsletters to get them to sign up as a relationship builder.
Michael: Forbes.com has 15 Million unique users a month.
Bob: Each of 15 brands has partnerships with Yahoo, etc. We make money of the search and then money of the rest of the clickstream.
Michael: We are in the display advertising business.
Jeff: Is google an issue for us or mannah from heaven?
Bob: We are thinking about choice and voice.
Michael: We have great success winning TV ad dollars. [by producing video feeds]
Michael: The video group is part of our editorial staff.
Jeff: The first step is not blogging. The first step is to listen. Link out and get links back.
Jeff: Print has to get out of it's print mentality. Our business is about relationships.
Jeff: The temptation is to edit blogs as you edit and article. That takes the life out of it.
Tags: web20 socialsoftware magazine247 buzzmachine jeffjarvis
08.12.2005, 16:17, 0 TrackBacks
Talk of Katharine Sayre, Vice President, Boston Consulting Group
Some (maybe completely confusing or even totally wrong) notes on Katharine Sayre's talk at Magazine 24/7.
Consumers are shifting their time to the internet.
Tremendous growth in media usage comes though internet.
Four main behaviours of users:
1 trading up / trading down (live ppv events / free versus paid)
2 unbundling (search, cherry pick)
3. customization (re-aggregating)
4. creating / sharing (blogs, ...)
They go much more often to newspaper sites that are updatetd frequently than to mag sites
Advertisers are shifting their ad dollars, traditional media have been flat. Yahoo, Google, AOL, MSN, represent 65% of this growth.
Successful strategies online: Forbes, BetterHomes
Theknot.com versus Brides / Modern Bride Mag online: 1.2 Mio visitors versus 457K visitors
Consumer have no patience. If they go online, they want to find immediately what they want.
Two opportunity areas: online search, mobile content
Google's motto: The algorithm will always triumph.
Magazine Strategies: deep, rich content, editorial point of view, expert source of information, forming community of interest, relationships with advertisers in specialized categories
Embracing new digital attributes, using contextual ads on websites, offering searchable content, utilizing mobile-related services
Examples bhg.com, mvibe, ellegirl (taking pictures of calendar), epicurious (recipe on mobile device), maxim (mobile wallpapers)
Trend in charging for archive? Idea: Creating a personal archive.
Tags: socialsoftware magazine247 bostoncosnulting
08.12.2005, 15:48, 0 TrackBacks
John Battelle's Keynote
Trying to write down some (raw, maybe completely wrong, but hey, it's live) notes of John Battelle's Keynote at the Magazine 24/7 conference. There will be slides online, there is a webcast.
My Job is to terrify you. I should have come with a big google logo.
What is a publication? A conversation between Authors, Marketers, Audience.
A Publication is not defined by the medium in which it is delivered
Now I think we have traction in the online business. [...] We have a content driven model now.
Mid 90s: We all thought it was about Bill Gates controlling the internet or not. Today: Who cares about the window.
Myspace: Murdoch got a deal. Wow.
Yahoo News has 11 employees. Craig's List has 18.
(Ist that correct?)
Search is the enginge of attention. It is the weather. You can pretend that it doesn't exist, but your head gets wet because it's raining.
I dont think that our new media attempts were really new.
People come to your thin because other people point to your thing.
With search people find content independet of the site.
Search is an intent enginge, not content.
You wanna be as found as you possibly can.
Magazine are perfect for a search driven world.
(Deep content in archives, etc.)
We have not really believed in our content.
Am I saying that print is dead? No. There are some uses of print that are much better done online. Local papers? Sorry, guys!
Make Magazine: Idea: Popular Mechanics with Martha Stewart thrown in.
Advice: Train your best people to be web native. (I don't know what to do with the people who run your online division.)
Online Media is Performance Art.
If you have the means, invest in new properties that are springing up.
Magazines are not dead, they are going into a great new phase.
08.12.2005, 15:02, 2 Kommentare, 0 TrackBacks
Kollaborative Karten
Platial ist heute über Nacht in einer Vorversion gestartet:
It is a preview, it has limited functionality. We want to let you know about the 3 pieces that just weren't ready today, but will be soon: groups (collaborative maps) privacy settings - so you don't have to ruin that secret swimming hole but can still share with your friends comments
Mehr steht hier.
08.11.2005, 08:10, 4 Kommentare, 1 TrackBacks
Technorati bei SpOn
Sind wir die letzten, die bemerken, dass beim englischen SpOn die "most blogged"-Funktion von Technorati eingebaut ist? (OK, nicht ganz.)
Haben wir bisher nur im Ausland gesehen.
Edit: Es gab dazu eine Mitteilung [Heiko Hebig]
03.11.2005, 17:13, 0 TrackBacks
Websozis
Die Sozialdemokratie lässt ihre Wähler selbr bloggen. Schön gelöst, auf den ersten Blick, und mal wieder mit Wordpress. Hmpfl. Hm.
06.07.2005, 09:25, 0 TrackBacks
Und wieder ein paar Feeds abbestellt
Warum? Darum:
No, I'm not keeping up with your blog.I would like to. I really would. I like it and I like you. But we're now well past the point where any of us can keep up with all the blogs worth reading from the people worth keeping up with. Even with an aggregator. I just can't do it any more.
21.06.2005, 09:33, 0 TrackBacks
Lolos Talk
Lorenz Lorenz-Meyer hat einen sehr vernünftigen Vortrag über Weblogs und Journalismus gehalten beim Netzwerk Recherche. Voila.
11.05.2005, 09:41, 0 TrackBacks
The choice of business bloggers
True Voice is a production of Corante.
Our premier sponsor is Silkroad technology: Easy to use, robust and secure, Silkblogs is the choice of business bloggers.
True Voice is also sponsored by Nooked.
(Corante)
05.05.2005, 07:26, 0 TrackBacks
Allerschärfstes Willkommen, ahem
O'Reilly's Radar. Muss man aggregieren.
[Battelle]
21.04.2005, 11:06, 0 TrackBacks
Rojo out of Beta
Rojo hat heute die Betaphase hinter sich gelassen.
Dabei handelt es sich um einen RSS-Reader mit, sagenwirmal, typischen Social-Software-Funktionen. Wir haben das Ding vor Monaten getestet und neulich noch einmal - da hatte es noch die alte Oberfläche und war kaum zu benutzen. So richtig erschlossen hat sich uns die Güte des Projektes bisher also noch nicht. Das Interface war clumsy, die Empfehlungen lousy, das Taggen von RSS-Elementen sticky.
Aber jetzt ist alles neu. Testbericht folgt. Unser erster Eindruck von der neuen Oberfläche ist leider nicht der beste: Alle 200 or so Feeds sind grundlos ihrer Namen verlustig gegangen ("Unnamed feed"), selbst einfache Menüoperationen sind noch fehlerbehaftet, das Layout ist nicht sehr einfach zu lesen (was bei einem Feedreader tödlich ist).
Sehr spannend sind aber die Recommendations, das Tagging und solche Features wie "andere Beiträge zu diesem Eintrag".
20.04.2005, 16:00, 1 Kommentare, 0 TrackBacks
Delay Weblogs - MSM
Ein aktuelles Beispiel für die Latenzzeit, die zwischen dem Aufkommen eines Themas in Weblogs und dem Aufgreifen durch traditionelle Medien liegt.
Slashdot vermeldete die klingenden RFID-Chips am 22.3.
Der Spiegel hat sie diese Woche aufgegriffen.
Latenz: 20 Tage.
12.04.2005, 08:58, 0 TrackBacks
Annotierte New York Times
Großartige Idee: Alle Blogeinträge zur NYT im Layout der NYT; ein Angebot des Meta-Dienstes Blogrunner.
10.04.2005, 18:18, 0 TrackBacks
BILD-Blog
Wer Ohren hatte, zu hören, der konnte es dieser Tage schon erlauschen, nun geht's online: Ein Gossip-Yellow-Tabloid-Blog von Gawker, sploid (in den nächsten Stunden).
Angeblich kostet die Namenssuche bei Gawker ja mehr Zeit als das finden des Themas.
[Buzz]
06.04.2005, 15:40, 1 Kommentare, 0 TrackBacks
Journalistische Weblogs
Drüben im jonet gibt es neuerdings ein noch ungemein im Aufbau befindliches Wiki, in diesem wiederum eine stark wachsende Seite mit Journalistischen Weblogs und eine zu Weblogs und Journalismus.
Werte Rezipienten, bitte ergänzen Sie.
05.04.2005, 00:03, 0 TrackBacks
Schöne kleine Site zu Tagging
04.04.2005, 23:01, 0 TrackBacks
Was zitiert der deutsche Blogger? (Geht doch, Herr Lumma)
Der Herr Lumma und seine prima Firma haben eigentlich nie Zeit. Irgendwie aber, und wie genau, das nehmen wir besser mit ins Grab, haben wir es geschafft, die Herren Genies dazu zu bewegen, endlich auch so eine schicke Technorati-Tabelle zu erstellen.
Also: Was zitiert der deutsche Blogger?
30.03.2005, 19:51, 0 TrackBacks
Wirklich große Neuigkeiten
Joshua Schachter, der bisher - so viel wir wissen - in der Finanzwelt gearbeitet hat, macht del.icio.us zu seinem neuen Job. Das wurde höchste Zeit.
Wir testen dank des Hinweises von Janko immer noch spurl als Alternative zu furl. Ausführliches Posting folgt. Zum Anwärmen sei schon einmal auf diese prima Analyse bei irox hingewiesen.
30.03.2005, 11:58, 0 TrackBacks
Wir bedauern
Hallo, Guardian, Biceps ist der Singular von Biceps. Wollten dies nur loswerden, um unser neues Lieblingsblog einzuflechten: Regret the Error. Brauchen wir so eins nicht auch?
29.03.2005, 23:09, 3 Kommentare, 0 TrackBacks
Remix die New York Times
Sehr lesenswertes Stück in Slate über allerlei Techniken, um Annotationen und Links auf Webseiten anzubringen:
There's no doubt that when newsmashing takes off, the mainstream media will not be amused. But maybe newspaper mash-up artists will follow the career path of music mashers. At first, record labels tried to sue them out of existence. Now, they court mashers as trend-setting viral marketers. The Times has a chance to leap ahead of the curve. When Daniel Okrent leaves on May 31, the NYT should hire Josh Marshall or Andrew Sullivan to remix the paper of record. Who needs a public editor when you can have a public newsmasher?