The use of mobile phone footage on stories like the London bombings has changed the way broadcasters can report news.The BBC has been looking back at how user generated content has become part of everyday news throughout 2005.Sehenswerter BBC-Filmbeitrag.
Some more nonlinear notes. Don't take them too seriously, check out the webcast.
[Still the feeling that the US is not at the mobile edge. But great GPS talk about backpacker.com]
Lynne Johnson, GM vibe.com, spin.com
Since 2 years mobile initiative.
MMS/SMS with weekly music reviews, maybe an mp3, ringtone, store on vibe, ringtones related to the sections of the magazine, give away tickets, voting.
60.000 users subscription base, only marketing on website, developing java apps.
Who wants a magazine on their phone? Not too many, they want to communicate and network, we add features like commenting, rating, blogging, photo sharing, dating.
[You have to be a horizon and cingular user to get the services. Funny.]
Olivier Griot, Hearst Magazines
Reasons to go mobile as a mag: All our users have a mobile, advertisers are very interested in campaign packages.
We have a trusted brand to educate the consumer. There is a large education component to educate readers.
Most of the stuff out there is really cool techie stuff made by really cool techie guys. We know better what audience wants.
We have a magazine, we have a website, we have a mobile site.
Users are used to pay for mobile content.
Drive subscriptions to textclub / cosmogirl: Send an SMS - is the guy in the mag warm, hot or on fire?
Jonathan Dorn, Editor-in-Chief of Backpacker, "the world's first GPS enabled magazine"
A year ago a Seattle reader - favourite camping spot was a 5 hr drive - was interviewed by Backpacker marketd researcher asked him 365 questions. His wish: Dude, just give me more hikes every month in my area! Uniform response in the rest of the readership. (320.000 subscribers)
How do we turn a national mag in a local mag. idea: Regional editions of the mag with maps close to the cities. And some GPS information on it.
Editors put out a call for GPS volunteers to collect the information. Readers sending in GPS data, editors turned them into local maps. Top tech savvy target group and also top in beer consumption. ;-)
Online reader panel to test new ideas said: Dude! Make it all downloadable!
Finally magazine guys figured out something they could do online.
backpacker.com/hikes (we call it mapster)
All the hikes on the site downloadable to gps unit or cell phone. (GPS enabled cell phones.)
Camera phone: Take photos, GPS info stored with them.
Additional use: Rescuers come to find your buddy if Grizzly Bear was faster than him.
Talking about wallpapers, ringtones, shortcodes, 80 percent of the crowd wrote a text message already, and the wallpaper download is billed to your phone bill.
Sounds like a european talk two or three years ago. At least in this area we seem to be ahead of the game. ;-)