Rubrik: socialsoftware
Kathy Rebello, Executive Editor, BusinessWeek Online
Ok, another one. Raw quotes. Very, very raw.
We truly believe that the internet means putting the control in the hand of the users. They want to be part of the conversation.
Started creating polls. Then we launched blogs. This is a way for our editors to talk in a different voice.
We have responsilble, seasoned people.
We now have 10 blogs, launch 2 more in the next month.
We are now hosting blogs. B-School community on our site. Hosting over a thousand blogs.
We do have community leaders to be sure of the quality of the blogs.
Dynamic reader surveys: Best of the new web
Reader Service: Help Desks - the users are creating the tips themselves
Reader reviews: We began with books, tech gear, cars. Now embed reader comments in every story. The response has been absolutely amazing. We go through these comments before they are published. Fabulous: They are contributing real knowledge to our site. It has actually changed the way we do our storiers
Tags: weblogs socialsoftware blogs magazine247 businessweek
08.12.2005, 20:38, 0 TrackBacks
Steven Levys Panel at Magazine 24/7 about Magazines going wireless
Some more nonlinear notes. Don't take them too seriously, check out the webcast.
[Still the feeling that the US is not at the mobile edge. But great GPS talk about backpacker.com]
Lynne Johnson, GM vibe.com, spin.com
Since 2 years mobile initiative.
MMS/SMS with weekly music reviews, maybe an mp3, ringtone, store on vibe, ringtones related to the sections of the magazine, give away tickets, voting.
60.000 users subscription base, only marketing on website, developing java apps.
Who wants a magazine on their phone? Not too many, they want to communicate and network, we add features like commenting, rating, blogging, photo sharing, dating.
[You have to be a horizon and cingular user to get the services. Funny.]
Olivier Griot, Hearst Magazines
Reasons to go mobile as a mag: All our users have a mobile, advertisers are very interested in campaign packages.
We have a trusted brand to educate the consumer. There is a large education component to educate readers.
Most of the stuff out there is really cool techie stuff made by really cool techie guys. We know better what audience wants.
We have a magazine, we have a website, we have a mobile site.
Users are used to pay for mobile content.
Drive subscriptions to textclub / cosmogirl: Send an SMS - is the guy in the mag warm, hot or on fire?
Jonathan Dorn, Editor-in-Chief of Backpacker, "the world's first GPS enabled magazine"
A year ago a Seattle reader - favourite camping spot was a 5 hr drive - was interviewed by Backpacker marketd researcher asked him 365 questions. His wish: Dude, just give me more hikes every month in my area! Uniform response in the rest of the readership. (320.000 subscribers)
How do we turn a national mag in a local mag. idea: Regional editions of the mag with maps close to the cities. And some GPS information on it.
Editors put out a call for GPS volunteers to collect the information. Readers sending in GPS data, editors turned them into local maps. Top tech savvy target group and also top in beer consumption. ;-)
Online reader panel to test new ideas said: Dude! Make it all downloadable!
Finally magazine guys figured out something they could do online.
backpacker.com/hikes (we call it mapster)
All the hikes on the site downloadable to gps unit or cell phone. (GPS enabled cell phones.)
Camera phone: Take photos, GPS info stored with them.
Additional use: Rescuers come to find your buddy if Grizzly Bear was faster than him.
Tags: socialsoftware magazine247 mobile gps
08.12.2005, 18:10, 2 Kommentare, 0 TrackBacks
Nihal Mehta, founder and President of IPSH (Instant Power Single Handed) at Magazine 24/7
Talking about wallpapers, ringtones, shortcodes, 80 percent of the crowd wrote a text message already, and the wallpaper download is billed to your phone bill.
Sounds like a european talk two or three years ago. At least in this area we seem to be ahead of the game. ;-)
Tags: socialsoftware magazine247 mobile ipsh
08.12.2005, 17:47, 0 TrackBacks
Panel with Jeff Jarvis at Magazine 24/7
Again, some (completely confusing or even totally wrong and much too short) quotes:
Michael Smith, VP and GM forbes.com: Our headlines are indeed offered to the engines in the same way that the site shows them (about SEO).
Bob: There is a lot of speed dating through search.
Lauren Wiener, Meredith Interactive: 1/3 to 1/2 of the traffic comes through search.
Lauren: Our PIs coming from search are not necessarily less. Some of those people are viewing 8, 10, 14 pages.
Lauren: Offer very targeted e-mail-newsletters to get them to sign up as a relationship builder.
Michael: Forbes.com has 15 Million unique users a month.
Bob: Each of 15 brands has partnerships with Yahoo, etc. We make money of the search and then money of the rest of the clickstream.
Michael: We are in the display advertising business.
Jeff: Is google an issue for us or mannah from heaven?
Bob: We are thinking about choice and voice.
Michael: We have great success winning TV ad dollars. [by producing video feeds]
Michael: The video group is part of our editorial staff.
Jeff: The first step is not blogging. The first step is to listen. Link out and get links back.
Jeff: Print has to get out of it's print mentality. Our business is about relationships.
Jeff: The temptation is to edit blogs as you edit and article. That takes the life out of it.
Tags: web20 socialsoftware magazine247 buzzmachine jeffjarvis
08.12.2005, 16:17, 0 TrackBacks
Talk of Katharine Sayre, Vice President, Boston Consulting Group
Some (maybe completely confusing or even totally wrong) notes on Katharine Sayre's talk at Magazine 24/7.
Consumers are shifting their time to the internet.
Tremendous growth in media usage comes though internet.
Four main behaviours of users:
1 trading up / trading down (live ppv events / free versus paid)
2 unbundling (search, cherry pick)
3. customization (re-aggregating)
4. creating / sharing (blogs, ...)
They go much more often to newspaper sites that are updatetd frequently than to mag sites
Advertisers are shifting their ad dollars, traditional media have been flat. Yahoo, Google, AOL, MSN, represent 65% of this growth.
Successful strategies online: Forbes, BetterHomes
Theknot.com versus Brides / Modern Bride Mag online: 1.2 Mio visitors versus 457K visitors
Consumer have no patience. If they go online, they want to find immediately what they want.
Two opportunity areas: online search, mobile content
Google's motto: The algorithm will always triumph.
Magazine Strategies: deep, rich content, editorial point of view, expert source of information, forming community of interest, relationships with advertisers in specialized categories
Embracing new digital attributes, using contextual ads on websites, offering searchable content, utilizing mobile-related services
Examples bhg.com, mvibe, ellegirl (taking pictures of calendar), epicurious (recipe on mobile device), maxim (mobile wallpapers)
Trend in charging for archive? Idea: Creating a personal archive.
Tags: socialsoftware magazine247 bostoncosnulting
08.12.2005, 15:48, 0 TrackBacks
2.0
Nicht mehr und nicht weniger, als dass wir nach all den Jahren die Sache mit dem Internet wieder spannend finden - eben, weil es sich nicht anfühlt wie Ende der 90er Jahre sondern wie Anfang der 90er Jahre.
Nennt es doch, wie ihr wollt.
Tags: web20 socialsoftware
20.11.2005, 22:54, 3 Kommentare, 0 TrackBacks
Wir wurden gefabrt
Muss ich jetzt aber auch gleich noch zu mir selbst "Tschüss!" sagen? Ich soll ein scheues Reh sein, nur weil ich mein Namensschildchen nicht abgeholt habe? Aber wie hätte ich das auch machen sollen, auf einem Blogger-Journalistentag, der prompt Journalismus 2.0 ausrief. Wo ich doch schon mit einem richtig guten Journalismus 1.0 zufrieden wäre. Nehmen wir nur den EDV-Journalismus, der sich an minderwertigen Gadgets aufgeilt, die in einem Jahr niemanden mehr interessieren, der bereitwillig darüber berichtet, wie mit sinnlosem Handy-Geknipse MMS bei der Computertomografie töten können.
Tags: web20 socialsoftware halfaber heise journalismus journalism
20.11.2005, 22:35, 0 TrackBacks
Herr Sixtus erklärt was
Web 2.0. Ah. Danke. Ja.
Edit. Der Don: Unabhängig davon, dass ich über 1,80 bin...
Edit. Hal Faber:
Und überhaupt: Hat nicht 2.0 eigentlich nur negative Bedeutungen, ist nicht die Definition von 2.0 ein arg verquarkter Brei? Erinnern wir uns nur an das Verbrechen, das Microsoft mit DOS 2.0 beging, als man sich mit \ von dem vermeintlich geschützten / distanzierte. Interessant ist schon, wie jeder, der seine Zweifel 2.0 hat, bis zum Kommentarstau niedergesilkt wird. Soziale Software kann richtig eklig sein, bis zum Pink-Floyd-Verriss. Doch wer nicht über halblinks fliegende Schweine lachen kann, muss sich halt an 2.0 halten. Denn 2.0 ist ja sooo 2005 und jeder ein Depp oder mindestens ein kleiner dicker Troll, wenn er nicht daran glaubt. Dabei bin ich eine große vornehm-bleiche Leichen-Erscheinung, wie die toten Radler in Gates' Stadt Seattle. Aber Jeb Bush merkte es gar nicht, als er mir den heftig klopfenden Puls fühlte.
Tags: sixtus web20 socialsoftware donalphonso